PLAN

 

Pre-Production - from Concept to Commerce

We all know that planning is half the battle. Much like the "farm to table" movement, we start with the germ of an idea, and plan the total lifecycle of the project, to bring it successfully to your audience. This stage is where the seeds are sown.

Production Steps

  • AUDIENCE IDENTIFICATION
  • CREATIVE CONCEPTING
  • BRAND / TONE OF VOICE ESTABLISHMENT
  • MESSAGE CREATION
  • LOCATION SELECTION
  • STORYBOARDING
  • SCRIPT WRITING
  • CASTING
  • LOGISTICS / EQUIPMENT / INSURANCE
  • BUDGETING
  • APPROVALS
  • PLANNING / CALENDARING